Fortune 500 copywriter turned Freelance

 

Wellness copy, refined. (But not like the sugar.)

As a former copywriter for a Fortune 500 wellness company, I know that copy is the most crucial element of marketing. 

In 2018, I was hired as a copywriter at Liquid I.V., a rapidly growing wellness company that was acquired by Unilever in 2020. Within 9 months,  I was managing an in-house copy team, an in-house content team, and a team of external content creators. While there, I wrote over fifty blogs and hundreds of emails, produced two YouTube series, concepted and directed commercial shoots, crafted copy for large-scale campaign and website launches, and much more. 

 
 
 

Now, I’m getting back to my roots, teaming up with the world’s best wellness companies to write copy that reaches consumers on a visceral level. 

 

The process is as easy as (organic, gluten-free, vegan) pie:

 

1. We meet to discuss your copy needs, brand voice, and any regulatory guidelines.

 
 

3. You give me your notes.

 

2. I deliver the first draft.

 
 

4. I refine until your message is on-brand, on-point, and crystal clear.

 
 

 

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“Colicchio possesses a highly creative, analytical mind, keen attention to detail, and a firm commitment to deadlines. A driven East coast self- starter, she has proven to be highly dynamic, relentlessly positive, and excellent at communication. Her rich writing experience, combined with her tenacious work ethic, lifelong passion for personal growth, and hunger for a deeper purpose in her career make her the perfect fit for your freelance position.”